tag:blogger.com,1999:blog-11875966.post116619872721447728..comments2023-10-20T07:28:50.948-07:00Comments on Better Bibles Blog: TNIV breaks into the top 10 for Bible salesWayne Lemanhttp://www.blogger.com/profile/18024771201561767893noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-11875966.post-1167766016112266402007-01-02T11:26:00.000-08:002007-01-02T11:26:00.000-08:00I was surprised to get on cbaonline.com and see th...I was surprised to get on cbaonline.com and see that list you posted, which has the ESV as NUMBER FIVE! How long has this been so? I remember earlier in the year it was not in the top ten either.<BR/><BR/>So it seems that both the TNIV and its arch rival are both gaining momentum. Of course I concur with the poster above who is basically saying that it's the promotion that counts. Not the translation. I imagine the ESV sales increase has more to do with the really cool line of soft, nicely colored pocket bibles that recently came out. Or perhaps it is the name. All those British people are probably releived to have a literal translation that does not have "American" in the title. Or maybe it is that the popular Schofield bible is now available in the ESV.<BR/><BR/>To explain how the TNIV will sell will be a matter of how many pretty colors it comes in or if they can find a 'niche bible' like the 'Daily Devotional TNIV for Men with Arthritis' that will increase sales among arthritic men or something.<BR/><BR/>Sadly, bibles are a marketing game. The average Christian doesn't know a thing about bible versions or translations.Jon Baileyhttps://www.blogger.com/profile/18241046010401688907noreply@blogger.comtag:blogger.com,1999:blog-11875966.post-1166222289675351352006-12-15T14:38:00.000-08:002006-12-15T14:38:00.000-08:00Plus, I was in a store the other day and the NIV a...Plus, I was in a store the other day and the NIV and TNIV Bibles were essentially mixed together in the same section. Many "average" consumers won't know the difference.R. Mansfieldhttps://www.blogger.com/profile/12333586197235312918noreply@blogger.comtag:blogger.com,1999:blog-11875966.post-1166221158235280182006-12-15T14:19:00.000-08:002006-12-15T14:19:00.000-08:00Wayne, I think that Zondervan just waited until th...Wayne, I think that Zondervan just waited until the hubbub died down, and now have started promoting the TNIV as if it never even happened.<BR/><BR/>People have poor memories for such things.<BR/><BR/>Those of us who were concerned about it all along do remember, and are aware of the arguments going both ways. But few outside of our circles ever became aware that it was going on. It's like they had a war, but nobody noticed. Now they see this new Bible translation at the local Christian Book store (if they're even aware that it's a new translation), and whatever form it's in it looks nice, so they buy it.<BR/><BR/>Zondervan ain't no dummies! Now the TNIV will be readily available, and most people won't know the difference!<BR/><BR/>That's my two cents worth, anyway.<BR/><BR/>GaryGZimmyhttps://www.blogger.com/profile/00343987749136219839noreply@blogger.com