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Wednesday, October 08, 2008

Eye-popping Bible

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What do you think about having Angelina Jolie on the cover of a Bible?

“First published in Sweden last year, "Bible Illuminated: The Book" is the glossy fashion magazine-style publication that features Jolie. It looks like it might be more at home on a coffee table or the nightstand of the latest hipster hotel than a church.

The creation of former advertising executives, it pairs intense photo essays — including images such as a child with a gun or beatings in the Belgian Congo under King Leopold's II's regime — with the scripture of the New Testament. It is aimed at people who might not otherwise ever read the Bible.”

Read the article: New Bibles alter form _ not word _ to draw readers

HT: Chri$tian Capitali$m Strikes Again: Publisher Uses Angelina Jolie Photo to Market Bible

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6 Comments:

At Wed Oct 08, 09:05:00 AM, Blogger J. K. Gayle said...

fav quote (from the article):

"Contrary to popular belief, I think most Bibles are published for people who are already in the club,"

 
At Wed Oct 08, 10:18:00 AM, Blogger Doug Chaplin said...

If having Angelina Jolie makes people think "Tomb Raider" … well that won't be to far off the mark :-)

 
At Thu Oct 09, 04:06:00 AM, Blogger Dan said...

What ever happened to the "we are moving" phase, and this was transferring over to wordpress?

 
At Thu Oct 09, 07:34:00 AM, Blogger David Ker said...

Dan, thanks for asking. I jumped the gun on that announcement. The new site is not quite ready so we're still chugging along here while we get things set up at the new place.

 
At Thu Oct 09, 07:36:00 AM, Blogger David Ker said...

Dan, you can see the work-in-progress at: http://betterbibles.com

 
At Fri Oct 10, 03:35:00 AM, Blogger Joe said...

Well, I'm not certain Angelin Jolie on the cover is particularly appropriate.

Nevertheless, the content is supremely more important than the cover (or even the pictures inside).

 

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