- Specialty Bibles
- Study Bibles
- Young adult/Children's Bibles
Here are the top ten best-selling general Bibles for the April display (February sales, I believe):
1 New King James Version various publishersNote that the NKJV is now in first place and the NIV has slipped to third place. Since there are relatively few differences between the NIV and TNIV, it would be interesting to know what the rankings would be if the NIV and TNIV sales were combined in a footnote, to see how these two versions compare to sales of the NKJV and KJV.
2 King James Version various publishers
3 New International Version various publishers
4 New Living Translation Tyndale
5 English Standard Version Crossway
6 The Message “Eugene Peterson, NavPress”
7 New American Standard Bible update various publishers
8 New Century Version Nelson
9 Reina Valera 1960 (Spanish) various publishers
10 Today’s New International Version Zondervan
The ESV continues in the middle of the pack, where it has been for several months. The TNIV is now at #10, down from a higher ranking when The Bible Experience was first released. (We would expect sales of the TNIV itself to rise as people listen to its dramatic audio production in The Bible Experience.) It will be interesting to check the monthly rankings in the year ahead to see if the TNIV moves up in the list, with continued brisk sales of The Bible Experience (New Testament).
Now, if we could get access to Bible sales figures at general bookstores such as amazon.com, Barnes&Noble, Wal-Mart, etc., we would have an even more accurate picture of Bible sales rankings.