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Saturday, August 06, 2005

NKJV vs. NIV sales

I enjoy following Bible version sales. In the August report the NKJV won the round over the NIV, for first place. For a long time the NIV was in first place, then a few months ago the NKJV bumped it down to second place. Then the NIV won another round or two. (Note that the figures from the CBA website are only about sales at Christian bookstores.)

It will be interesting to see how the match continues into the future.

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At Sat Aug 06, 11:12:00 AM, Blogger Aslan_kin said...

It seems that at least some of the ranking is due to marketing.

For example, on a recent visit to our local christian bookstore, I saw stacks of NKJV paperbacks being sold by the case.

Also, those who visit christian bookstores are probably mostly church-goers. So, preference based on their church's usage is weighed in as well.

At Fri Aug 12, 07:12:00 AM, Blogger Jeremy Pierce said...

I wonder if part of this is also due to the TNIV. Some of the people who would otherwise have bought NIVs are now buying TNIVs.

I can't imagine why anyone who is relatively informed would buy the NKJV given its faulty textual basis (and those who know of the issue but prefer the newer texts tend to buy the KJV), but I suppose most Bible buyers aren't relatively well-informed.


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