TNIV breaks into the top 10 for Bible sales
TNIV sales may have been enhanced by sales of the wonderful The Bible Experience TNIV audio production. If so, more power to them--and The Bible Experience is powerful!
Ranking Title Author/Publisher 1 New International Version various publishers 2 New King James Version various publishers 3 King James Version various publishers 4 New Living Translation Tyndale 5 English Standard Version Crossway 6 Reina Valera 1960 (Spanish) various publishers 7 Today's New International Version Zondervan 8 Amplified Bible Zondervan 9 The Message Eugene Peterson, NavPress 10 New American Standard Bible update various publishers
This list is based on actual sales in Christian retail stores in the United States and Canada during October, using STATS as the source for data collection. All rights reserved. Distribution and copyright ©2006 CBA and Evangelical Christian Publishers Association.
I confess to being surprised. I have been pessimistic that the crusade Dr. Grudem and his friends have been waging against the TNIV, with their request and subsequent boycott of the TNIV by many Christian booksellers, might prevent the TNIV from ever gaining the sales that it deserves. I hope that I have been wrong. My blogging friend Rick Mansfield has told me that February Bible sales rankings will be key, after Christmas sales. Perhaps more people are moving beyond the anti-TNIV crusade and uncareful lists of purported errors in the TNIV and discovering for themselves that it is an accurate translation and an improvement upon its popular NIV predecessor.